Every coupon click counts.

Know which coupon code actually drives the sale

Create, embed and share coupon codes — then track every click, copy, share and order. utm.coupons is the attribution layer for your discount strategy, from first share to final payment.

Free plan available — no credit card required

Northwind Gear
northwindgear.com
Verified
20% off your first order
SUMMER20
Expires Aug 31, 2026 Saved customers $12,480
Attributed revenue
$4,820
+128 orders this month
Works with your stack
WooCommerce Shopify soon Klaviyo Zapier Any website
The problem

You're giving margin away. Where does it come back?

Blind discount spend

Dozens of codes across channels, affiliates and creators — but no answer to the one question that matters: which code actually produced which order?

Code leakage & abuse

Your "insiders only" code ends up on deal sites, stripped of context and used by bargain hunters you were never meant to subsidise.

Untracked social sharing

Customers happily share codes with friends — but that word-of-mouth loop is invisible in your analytics, so you cannot reward it or scale it.

How it works

From code to attributed order in three steps

Step 1

Create your codes

Build button and ticket components, coupon pages and share-ready codes. A tracked short link and landing page are generated automatically.

Step 2

Embed & share

Drop one line of embed code into any site, or share coupon pages to social. Every touchpoint carries its own click and share identifier.

Step 3

See real ROI

Orders flow back with full attribution — exposure to click, copy, redirect, checkout, payment. Refunds are deducted automatically.

Features

Everything a coupon needs to prove itself

Explore all features
CORE

Embeddable components

Button-style or ticket-style coupon widgets with your theme, typography and logo. Style-isolated so your site's CSS never fights the widget.

WELCOME10
Learn more
CORE

Coupon pages — link-in-bio for coupons

Aggregate all your codes on one shareable channel page, and give every code its own auto-generated landing page. Perfect for creator bios, campaigns and partner kits.

/s/ summer-deals /c/ SUMMER20 SEO-ready, OG cards included
Learn more
CORE

Attribution analytics

Real ROI per code: attributed revenue minus discount cost, new vs returning customers, channel breakdowns and refund-aware numbers.

Revenue
$12.4k
Orders
318
True ROI
4.2x
Learn more
CONTROL

Rules, expiry & abuse control

Usage caps, minimum order value, new-customer-only, per-user limits, scheduled launches and auto-expiry. Suspicious clicks and leaked codes get flagged before they cost you.

Anomaly detection on clicks & redemptions
Automatic grey-out & delisting on expiry
Health score per code
Learn more
Social sharing, closed-loop

Turn every customer into a tracked referral channel

Sharing isn't a vanity metric. Every share gets an ID, every click-back is tracked, every resulting order is attributed — so you can reward what actually works.

1 · Share

One tap to X, Instagram bio, WhatsApp, TikTok, email. Pre-filled copy, branded share images, QR codes.

2 · Click-back

Every share link carries a share ID and UTM parameters. You see exactly which platform sends buyers.

3 · Order

Personal share codes attribute orders even when friends skip the link and go straight to your store.

4 · Re-share

Optional incentives — code rewards for sharers, their friends, or both. No cash payouts, no affiliate overhead.

K factor
New visitors generated per share — the viral coefficient of your discounts.
Click-back rate
Clicks per share, per platform. Find the channel that actually converts.
Shared orders
Orders and revenue traced back to individual shares and sharers.
Share ROI
Attributed revenue minus reward cost. Compliance-safe, disclosure-ready.
Why utm.coupons

Generic shorteners track clicks. We track coupons.

utm.coupons Dub.coPartneroCoupon Affiliates
Coupon-specific components
Auto-generated coupon landing pages
Social share attribution & incentives Cash commissions
Works with any platform WooCommerce only
Code leakage & abuse monitoring
Starting price $0 From $24/mo From $49/mo Paid plugin

Competitor data based on publicly listed plans. All trademarks belong to their respective owners.

Pricing

Start free. Upgrade when coupons pay for it.

Every plan includes click stats and basic share tracking. No credit card to start.

Free

For your first coupon experiments

$0 / month
Get started
  • 1 coupon page + embeddable components
  • Auto-generated coupon landing pages
  • Click stats & basic share tracking
  • utm.coupons branding
Most popular

Pro

For brands scaling their discount strategy

$9 –19 / month
Start 14-day trial
  • Everything in Free
  • Custom styling & no branding
  • Full conversion tracking & ROI
  • Auto-generated share images
  • API access & 1 custom domain

Business

For teams, agencies & multi-brand

$49 + / month
Contact sales
  • Everything in Pro
  • 5 custom domains & white-label
  • Webhooks & advanced attribution
  • Team seats & multi-workspace
  • Share leaderboards & incentives
FAQ

Frequently asked questions

Do I need WooCommerce or Shopify to use utm.coupons?

No. Components, coupon pages and share tracking work on any website. Native store integrations are on the roadmap — for now, order attribution works through conversion webhooks or simple checkout events.

Is this an affiliate platform? Do you handle commissions?

No — utm.coupons is attribution-only. We show you which code and which share produced which order; rewards between merchants and promoters are settled on your side. Share incentives are coupon-code rewards only, never cash payouts, which keeps you clear of affiliate program overhead.

How does attribution work if visitors don't click the link?

The coupon code itself is the identifier. When a friend sees a shared code and types it at checkout, the code's own conversion is counted. Sharers can also get a personal code (like SUMMER20-ANN) so word-of-mouth that bypasses links entirely is still attributed to the right person.

Can I use my own domain?

Yes. Pro includes one custom link domain and one coupon-page domain (like coupons.brand.com). Business supports up to five custom domains with white-labeling. Domains are verified via CNAME + TXT with automatic SSL.

What about privacy and customer data?

Public pages never show personal information — only aggregated, anonymised stats. Only paid orders are counted, refunds are deducted automatically, and everything is built to be GDPR / CCPA friendly. Detailed order data stays private to your workspace.

What happens when a code expires?

Expiry is automatic: embedded components grey out, the code is removed from channel pages, its landing page shows an expired state and search engines are told to de-index it. You can also schedule codes to go live at a future time.

Free plan, no credit card

Stop guessing. Start attributing.

Create your first tracked coupon in minutes — component, landing page and share links included.